Web Survey Bibliography
The increasing relevance of the mobile Internet is undoubted. In 2008, the share of users in Germany mounts to 16% among the German population (Source: TNS Infratest Media&Technology, September 2008). The usage intention also reaches a two digit percentage (12%) and announces further growth.
In course of this development, market research agencies are increasingly faced to the need of their clients to deliver information about the universe of the mobile Internet. Classical research methods like telephone surveys or online surveys on the static Internet can of course be used as a means of collecting relevant data. But up to date it is still very difficult to reach the relevant target groups via these methods due to their low penetration rate. This difficulty increases especially when subgroups like visitors of certain mobile websites have to be addressed.
Since more than one year, academic and commercial research has started to develop mobile research approaches where the recruitment and interview takes place directly on the mobile Internet. The main advantage of these approaches is the direct and efficient access to relatively small target groups.
But how representative are the results of these approaches that take place directly on the mobile Internet? Can the data be considered as a valid and reliable source of information? How can market research agencies control for potential biases to deliver useful value add to their clients?
To answer these questions the authors of this study compare the empirical results of a mobile Internet survey and a representative telephone survey. The paper starts with a description of the methodological design of both surveys. In the main section a detailed comparison of basic results of the two surveys is undertaken. Therefore the authors mainly use demographic profiles and information about the usage behaviour on the mobile Internet. The paper concludes with a statement of how results from mobile Internet surveys can be extrapolated to the corresponding population.
The purpose of this paper is to actively contribute to the further development of mobile research approaches.
Conference homepage (abstract)
Web survey bibliography - Marketing/business (336)
- Effects of Response Formats when Measuring Attitudes in Consumer Web Surveys Across Markets.; 2011; Couper, M. P., Nunge, E.
- What it takes to be a top 100 website; 2010
- The multidimensional integral business survey response model; 2010; Bavdaz, M.
- Site-intercpet survey best practices; 2010; Henning, J.
- Overview of data collection methodology; 2010
- Demographics of mechanical Turk. Ceder working papers; 2010; Ipeirotis, P. G.
- Innovative mobile research in developing countries; 2010; Bellity, E.
- Mobile location based research: Cross cultural examination of coffee culture; 2010; Morden, M., Ferneyhough, C., Grenville, A.
- Online research….and all that Jazz!; 2010; Gittelman, S. H., Trimarchi, E.
- Why are we trying to create new communities for market research purposes?; 2010; Pearson, C., Kateley, V.
- Globalpark Annual Market Research Software Survey 2009; 2010; Macer, T., Wilson, S.
- An Analyze of the Zero Price Effect on Online Business Performance - An Research Based on the Mobile...; 2010; Liu, Y., Yuan, P.
- From clipboards to online research communities; 2010; Poynter, R., Cierpicki, S., Lorch, J., Zuo, B., Davis, C., Eddy, C.
- Codebook and explanatory note on the WageIndicator dataset ; 2010; Tijdens, K., van Zijl, S., Hughie-Williams, M., van Klaveren, M., Steinmetz, S.
- When the water is right.; 2010; Andruss, P.
- Time Related Inconsistencies in Global Online Panels; 2010; Gittelman, S. H., Trimarchi, E.
- Study of Non-Probability Sample Internet Surveys' Estimates of Consumer Product Usage and Demographic...; 2010; Yeager, D. S., Carter, A., Tewoldemedhin, H., Krosnick, J. A.
- Testing the Applicability of Respondent Driven Sampling as an Online Research Method to Sample Hidden...; 2010; Pajak, D.
- Enrichment of Qualitative Research through Online Approaches: New Insights due to Online CoCreation...; 2010; Krischke-Ramaswamy, M., Knorr, H.
- Theoretical model of context-sensitive mobile methods; 2010; Maxl, E.
- Using Propensity Score Weighting to Reduce Bias of a Swiss Market Research Web Panel; 2010; Wiegand, G., Jella, H., Beat, H., Stefan, L.
- Designing Web Surveys in Marketing Research: Does Use of Forced Answering Affect Completion Rates?; 2010; Albaum, G., Roster, C. A.,Wiley, J. B., Rossiter, J., Smith, S. M.
- The impact of incentives and interview methods on response quantity and quality in diary- and booklet...; 2010; Bonke, J., Fallesen, P.
- An Experiment With an Employment Sector Question; 2010; Finno, A. A., Kohout, J.
- Online polls burnish image - Daily tracking surveys are increasingly used by companies with dents on...; 2010; Bialik, C.
- Using the Delphi method to engage stakeholders: A comparison of two studies; 2010; Geist, M. R.
- Response format effects on measurement of employment; 2009; Thomas, R. K., Dillman, D. A., Smyth, J. D.
- MarketTools TrueSample; 2009
- ISO 26362 Access panels in market, opinion, and social research-Vocabulary and service requirements; 2009
- Exploring mode effects in a panel survey of new businesses; 2009; Santos, B., DesRoches, D.
- The 2008 Confirmit Annual Market Research Software Survey; 2009; Macer, T., Wilson, S.
- Measuring Internet And Press Audience In The Media Convergence Era. In Search Of A New Paradigm In Researching...; 2009; Pawlak, J., Póltorak, M.
- The Decline And Fall Of The Response Rate: The Fightback ; 2009; Green, A., Staplehurst, S., Windle, R.
- Effects of incentives and the Big Five personality dimensions on internet panellists' ratings; 2009; Larson, A. J., Sachau, D. A.
- Using Non-Probability Samples for Confusion Surveys - Mall Intercepts and the Internet; 2009; Ericksen, E. P.
- Factors Contributing to Participation in Web‐based Surveys among Italian University Graduates; 2009; Cimini, C., Girottu, C., Gasperoni, G.
- Integration of different data collection techniques using the propensity score; 2009; Camillo, F., Conti, V., Ghiselli, S.
- The Effect of Email Invitation Customization on Survey Completion Rates in an Internet Panel: A Meta...; 2009; Callegaro, M., Kruse, Y., Thomas, M., Nukulkij, P.
- Comparison Study of Early Adopter Attitudes and Online Behavior in Probability and Non-Probability Web...; 2009; Dennis, J. M., Osborn, L., Semans, K.
- Turning Grid Questions into Sequences in Business Web Surveys; 2009; Haraldsen, G., Bergstrøm, Y.
- The Electronic Questionnaire Experience in Business Surveys: mode effects on quality and on response...; 2009; Biffignandi, S., Siesto, G., Zeli, A.
- Findings from consumer surveys on Internet Shopping: A comparison of pre and post study consumer research...; 2009; Anonymous
- Representativeness of Mobile Internet Surveys - A comparative study of CAMI vs. CATI ; 2009; Maier, U., Neubarth, W., Grosser, A., Hombach, A.
- The use of online data-collection in financial services market measurement research : the FRS experience...; 2009; Cooke, M., Watkins, N.
- Market Research Online and Offline - Differences in output and processing of Qualitative Online and...; 2009; Knorr, H., Krischke-Ramaswamy, M.
- Volumetric Forecast based on Online Access Panels; 2009; Rodenhausen, T., Drewes, F.
- How representative are sentiments expressed in social media for the marketing target audience? A comparison...; 2009; Jarchow, C., Thomas, J.
- Advertising Effects of Online Video Ads; 2009; Wolf, M., Schönfeldt, J.
- Diffusion of Mobile Services Adoption in Taiwan; 2009; Doong, H.-S., Wang, H.-C.
- AGOF internet facts – increasing the response rate for onsite-surveys; 2009; Foerstel, H.